Ankeny Multicultural Business Summit

Customer Service Advantage – Driving Loyalty & Revenue

Ankeny Chamber of Commerce Multicultural Business Summit

What if your customer service became your greatest competitive advantage?  What if it directly drove your revenue, retention, and reputation?

Customer service is not a “nice to have.” It is a growth strategy. A 5% increase in retention can boost profits by 25% to 95%, and 86% of customers will pay more for a better experience (HBR; Microsoft).

Customers do not just remember what you delivered. They remember how you made them feel. That determines whether they stay, leave, or tell others.

In this energetic, interactive session, Connie Fiscus, Founder and CEO of Sunflower People & Culture Solutions, LLC, brings more than 20 years of leadership experience building customer-first strategies in high-stakes environments. As a former Press Ganey Administrator, she understands what drives satisfaction, loyalty and trust when it matters most.

You will learn how to make customer service consistent and repeatable through clear standards, aligned behaviors, and ownership in key Moments of Truth. Gain practical tools to elevate interactions, build trust through communication, and apply the Empathy-De-escalate-Recover model when things go wrong. You will also learn how to create consistency across teams and reinforce expectations through leadership and accountability.

When customer service consistently exceeds expectations, customers do not just remember the transaction- they remember how they were treated.  That feeling is what drives loyalty, reputation, and revenue.

Register here on the Ankeny Chamber of Commerce website